Unleashing your brand and understanding your audience
Room:
In this workshop, we will discuss how best to define and communicate your brand positioning while also delving into creating audience personas for your communications. Like any product, service or organization, Union’s have a brand, It’s up to you to either define it or have it defined by outside perspectives. Your brand can be a powerful tool to help ensure consistent, powerful messaging and union behaviours while also protecting against unforeseen negative situations.
With a clearly defined brand, understanding who you are communicating with becomes paramount. More than just basic demographics, we need to find insight into our audiences to develop messaging that will truly resonate with them.
With over 20 years of advertising and communications experience, John Schofield has worked across almost every category and industry imaginable. Most recently he was a co-founder of a boutique advertising agency as the Head of Strategy. John is driven by advocating ideas and causes that have a game changing result for the clients he is representing and the populace as a whole. In fact, he likes to think of himself as his client’s secret weapon. Endlessly curious, he has recently joined Union Communications to bring his array of communications experience to the labour landscape.