Biography
Adrienne King (she/they) is VP – Strategy and Partner at the NOW Group, a full-service advertising and communications agency that works with unions and not-for-profits. Adrienne is pursuing a Graduate Certificate in Executive Coaching in support of the work NOW does with progressive leaders across Canada. Since 2011, Adrienne has worked in a variety of senior roles, including as Chief of Staff to former Alberta NDP Leader Rachel Notley. In previous lives, Adrienne worked as a union organizer, an apple picker, a campaign manager, and a treeplanter. Adrienne lives in Edmonton with a cat named Tom Bombadil.
Workshop Details
Organic Social Without the Guesswork
People keep asking the same question: what to do about organic social media? This session is for delegates who are past the basics and want to think more clearly about strategy. Is organic there to support paid, or does it need to stand on its own? What even are best practices around commenters these days? Do we need to be on TikTok? No universal answers here. Just sharper questions, a practical framework and tools to make the right call for your organization.