Adrienne King

Workshop info and bio

New trends and old friends in paid media
Room: Salon C

Learn about innovative new tactics for building your paid media plan and the pros and cons of each medium. Session will include examples of recent campaigns with successful innovations in out-of-home, digital, social, and more. This interactive session will provide you with the information you need to choose the right tactic for your next paid media campaign.

Adrienne King (she/they) is a Creative Specialist with The NOW Group, an advertising agency that works with not-for-profits, unions, and progressive political campaigns. Adrienne worked as Rachel Notley’s Chief of Staff in the lead-up to the historic 2015 election. She has held senior roles in the Alberta government and served as the Chief of Staff to the Saskatchewan NDP opposition. She writes, reads, and gardens in her spare time. Adrienne has also worked as a union organizer, a campaign manager and a treeplanter.