Felipe Noriega

SEIU Healthcare

Biography

Felipe Noriega is a Colombian-Canadian documentary photographer, filmmaker, and speaker based in Toronto, with over 18 years of experience capturing real, unscripted moments that reflect the dignity and humanity of everyday life.

His work has received multiple awards in documentary photography, and his films have been recognized at international film festivals. His documentary Endless Shifts: The Cost of Dedication has been officially selected across North America and internationally, highlighting the realities faced by long-serving healthcare workers. He is currently developing Care Without Borders, a project focused on migrant healthcare workers and the global movement of care, and More Than Food, a short documentary that explores how community-driven initiatives create networks of support, resilience, and belonging.

Felipe has delivered workshops and conferences across Canada, the United States, Mexico, and Colombia, helping organizations and storytellers create meaningful, impactful narratives. Join his workshops to learn how to tell powerful visual stories that connect, engage, and inspire action.

Workshop #1

From Moments to Movements: Visual Storytelling for Unions

This workshop is designed to help union organizers use photography as a powerful tool for storytelling, engagement, and mobilization. Participants will learn how to capture authentic, impactful images using simple tools like smartphones or basic cameras—no technical background required.

Through real-world examples and hands-on exercises, this session focuses on how to document workers’ stories with respect, intention, and clarity.

Key takeaways:

  • How to capture authentic moments (not staged content)
  • Composition basics that instantly improve your photos
  • Using light, framing, and timing in real situations
  • How to tell a story through a single image
  • Ethical storytelling: dignity, consent, and representation
  • Creating content for social media and campaigns

Who it’s for:
Union organizers, communicators, and members who want to document their work and tell stronger visual stories.

Workshop #2

Video Storytelling: Building Stories for Social Impact

Based on Felipe’s experience directing Endless Shifts and developing Care Without Borders, this workshop explores how to create powerful, human-centred video stories within unions and community organizations.

Participants will learn how to identify meaningful stories, structure them effectively, and capture compelling footage—even with minimal equipment.

Key takeaways:

  • How to find strong, human-centered stories
  • Structuring a story (beginning, middle, end)
  • Interview techniques that bring out emotion and truth
  • Filming with intention (what to shoot and why)
  • Capturing “real moments” vs. staged content
  • Basic storytelling editing principles (what makes a story work)

Who it’s for:
Organizers, communications teams, and anyone interested in using video to amplify member voices and campaigns.