Lou Arab is a Communications Representative for CUPE working in Edmonton responsible for Alberta locals and WestJet. He’s been with CUPE for 21 years. Over his time at CUPE, he’s worked on multiple strikes, lockouts, member engagement campaigns, and on line actions. He has experience handling crisis communications, media relations, advertising campaigns and social media strategies. Lou is also a seasoned political activist who’s done almost every job in politics, (except candidate). He likes dogs and has no hobbies or interests.
Workshop
Lessons from the Line
When CUPE education workers in Alberta took a stand, their message was clear and powerful. This session breaks down the communications strategy behind the CUPE strike: how they built public support, mobilized members, and challenged the government narrative through the media. Learn what worked and what can be applied to your next campaign.