Friday, December 5th, 2025
9:00 AM – 4:00 PM
*Lunch is included
Best Western Gold Rush Inn
411 Main Street Whitehorse, Yukon Y1A 2B6
The Whitehorse Mini-Conference is a one-day professional development event designed specifically for union and labour communicators from across Canada. Delegates will take part in intensive workshops led by experienced practitioners and educators, gaining tools to improve member engagement, strengthen workplace communication, and advance union campaigns.
The event will coincide with the Yukon Federation of Labour’s 2025 YFL Triennial Convention, which will give delegates from outside the territory the unique opportunity to network and learn from their colleagues across Yukon Territory and beyond.
Participants will have the opportunity to:
- Gain practical communication skills they can put to use immediately
- Explore new strategies to connect with members during bargaining, strike situations, and campaigns
- Learn how to use today’s leading communications tools and software
- Network with other communicators from across the country and share best practices
Event Photo Gallery
Workshops & Presenters
Activate the Political Power of Your Members with Robin Steudel
Your members are often the best messengers on your issues – but the way they are asked to engage is often stale, infrequent and has limited impact. We’ll cover three mini case studies where unions have helped their members use their political power to have a real impact – and show you how you can too.
Film to Win: Practical Video Skills with Rafsan Jugol
This session will focus on video production as a way to reach low-information voters. It could include a presentation component and a hands-on workshop where we create content. We’ll cover practical skills like sound recording, lighting, framing, gimbal use and basic editing.
Writing Great Headlines with David Climenhaga
Headlines make or break our texts. Whether the headline is for an article, a blog post or even social media text, how we’ve crafted the headline can make or break someone’s interest in reading on. In this session, David Climenhaga will present techniques to develop compelling and punchy headlines to help you break through the noise.
Strike-Ready Communications with Nora Loreto
Your campaigns worked: the members have voted overwhelmingly to strike. Now what? What should you prioritize for your strike-ready communications? Traditional media? Internal communications? Try to do it all? In this workshop, Nora will talk about the options, the best bang for your buck and what other unions are working on successfully.
From Likes to Action: Social Media Strategies for Unions with Anna Jover
Ready to take your union’s social media to the next level? Join our fun and interactive workshop where we’ll teach you how to grab attention, grow your audience, and create content that really clicks! From targeting the right crowd to planning killer social media campaigns, we’ve got the tools and tricks to help your union shine online. Get ready to turn likes and shares into real power!
Canva: Tips, Tricks & Templates with Teuila Mau
Unions have rapidly moved to using Canva in their communications work, but are you using it its full capacity? In this workshop, delegates will learn all about Canva and, importantly, how to get the most out of your design work.