Biography
Chelsea Connor has served as the Director of Communications and Media Relations for the Retail, Wholesale and Department Store Union (RWDSU) in the United States since 2017. Chelsea also serves as the President of CALM’s sister organization; the International Labor Communications Association (ILCA).
Workshop Details
From the Doors to the Headlines: Media Relations for Organizers
Winning a campaign requires more than just a strong ground game; it requires controlling the narrative before someone else does. This workshop is designed specifically for organizers to bridge the gap between field work and the press conference. We will move beyond the press plan to explore how to identify “newsworthy” moments on the fly and leverage local media to build maximum pressure on employers. A central focus will be on media training for workers: you’ll learn how to identify the right member-spokespeople and prep them to be fearless storytellers who can stay on message under pressure. Participants will leave with practical tactics for turning organizing wins into headline news that centers worker voices and moves the needle.