Biography
Frank Collins is a Saskatchewan-based digital strategist, speaker, and creator behind the TikTok platform To Be Perfectly Frank, where he breaks down politics, economics, media, and culture for an audience of over 100,000 followers across TikTok, Facebook and Instagram. Known for his direct style, sharp humor, and ability to make complex issues understandable, Frank blends 15+ years of marketing experience with a background in international development studies, business leadership, and public advocacy. He is the founder of DangerDynamite, a full-service creative and marketing agency based in Saskatoon.
Workshop Details
TikTok Isn’t Magic. It’s Human Psychology and Algorithms.
TikTok is chaotic as hell from the outside. One video gets 300 views, another gets 3 million, and sometimes the algorithm feels like a raccoon driving a stolen shopping cart through a casino.
But underneath the chaos, patterns exist.
In this session, Frank Collins (To Be Perfectly Frank) breaks down how attention actually works on TikTok: hooks, pacing, storytelling, emotional resonance, audience psychology, lighting, editing, authenticity, and why “trying to go viral” is usually the fastest way to make painfully boring content.
Mastering TikTok (and Instagram) is about learning how to communicate in a way that makes people stop scrolling long enough to actually pay attention.
Whether you’re building an audience, advocating for a cause, growing a brand, or just trying to make content that doesn’t feel like corporate oatmeal, this session will give you practical tools to create videos that connect with real humans.