Biography
James Russwurm is a Labour Relations Officer and Organizer with UFCW Local 401 in Edmonton, where he supports workers in organizing and collective bargaining. With a background in legal studies and project management, he brings a practical, solutions-focused approach to his work. In 2022, James helped organize Canada’s first union of video game workers, reflecting his interest in emerging industries and new models of worker power. A self-described tech enthusiast, he’s particularly interested in how technology is reshaping traditional workplaces. Outside of work, James is a former Jasper snowboard bum who still finds any excuse to be in the mountains.
Workshop Details
Digital Ads for Organizing: Get Leads!
This hands-on workshop will guide you through the entire process of setting up powerful digital ad campaigns. Learn how to define your campaign goals, identify and target your ideal audience, and create compelling ad content that drives action. We’ll walk you through each step, from brainstorming ideas to selecting the right creative assets and platforms. Plus, you’ll get the chance to put what you’ve learned into practice, launching your very own ad campaign by the end of the session! Get ready to elevate your union’s message and reach more people than ever before with digital ads that pack a punch.